A New Beginning

Posted by George Northup: President, Memeo

I’m very excited to have recently arrived as the latest addition to Memeo’s management team in the role of President. Previously, I helped build four early stage software/service companies and took them all the way to IPO or exit. In the process, these companies generated in excess of $1 billion of cumulative revenues. I particularly relish the challenge and thrill of helping to take a promising, exciting company to the next level – and through the stratosphere. Also, I have a specific desire to be involved in products that have profound impact on our daily lives.

After successfully selling my last company in 2008, I took some time off to relax with my family and travel internationally. Plus, I used my time off to think about the next venture that I might pursue. In particular, I thought a lot about evolving consumer lifestyles and trends. Although I was increasingly approached by various companies about different opportunities, I kept hearing about an amazing company called Memeo. Through mutual acquaintances, I knew of founder/CEO Hong Bui, a brilliant visionary with prior successful executive stints at both Amazon and Apple. Eventually, Hong and I met in late 2008 and our initial conversation together triggered my enthusiasm about Hong’s vision to “Simplifying Your Digital Life.”

More than ever, individuals consume an exponentially greater mass of digital products and services. We are bombarded with rapidly expanding content availability consisting of photos, music, movies, videos, as well as the more “traditional “ content involving productivity files (PowerPoint, PDF, Excel, Word, etc.). Simultaneously, individuals use a widening range of digital devices, including multiple desktops and laptops, iPODs, digital cameras, handheld video devices, and mobile phones to access data.

We all want to access and experience the increasing content (whether it be family photos, music, videos…) and we want to sample or share the content through any device of our choosing. But how to deal with all this voluminous content, how to protect valuable files, how to access between different devices? In short, how to manage all this digital media? Managing digital media and all the various devices becomes a daunting task – in fact a huge potential headache and time drain.

This is where Memeo comes in. Memeo’s LifeAgent® Platform is a suite of digital media management software that simplifies everything so you can enjoy your content instead of worrying about administrating and managing it. Memeo provides an elegant platform to easily back up, sync, and share files across multiple devices and users. Most importantly, despite very sophisticated underpinnings to the platform (all under the hood), Memeo’s products are powerful, simple, intuitive, and easy to use. After using the products, it becomes effortless to manage your digital media and, in fact, you wonder how you managed before. It’s no accident that over 20 million users in 150 countries (and in 10 languages) have downloaded Memeo products.

In short, I believe that Memeo helps people manage their digital lives better as we will continue to see more and more explosive growth in yet to be imagined content and devices. I am passionate about Memeo and its mission to simplify digital life, and so I’m excited to be on this journey with Hong and his team.

Simplify Your Digital Life

Authored by Hong Bui, Memeo CEO and founder

We are in the midst of a digital revolution where the adoption of all things digital has been swift and ubiquitous: MP3 players replacing CDs, digital cameras eliminating traditional film and photos, and small handheld video devices with enormous storage replacing larger digital movie cameras. This has lead to an explosion in digital audio, photo, and video consumption. In 2006, the average household had 510 gigabytes of digital media – a number predicted to rise to over 2,200 gigabytes by 2010.

While this trend creates a vast number of opportunities to enjoy digital media in new ways, it also creates tremendous challenges for consumers trying to protect this content and make it accessible across different media devices, mobile devices, and computers.

In the past – when consumers had only a few hundred files to manipulate – manually copying files was an easy way to share, sync, or backup digital content. Today, consumers have hundreds of thousands of files and multiple connected devices, making this impractical if not impossible. This new reality has created widespread frustration. Consumers spend a great deal of time managing digital content as it constantly moves and changes due to new documents being created or saved, or as devices are connected and new content is downloaded. There needs to be a simpler way.

At Memeo, we have created that simpler way through our LifeAgent® Platform. Think of LifeAgent as an assistant to your digital life. LifeAgent automates all of the painful tasks so you don’t have to spend time doing them: tasks such as protecting your files, keeping track of new or changed files, syncing your files between different devices and keeping them up to date across your digital ecosystem. We take the agonizing chore out of digital life management so that users can spend time enjoying their content, not managing it.

Memeo’s promise to “Simplify Your Digital Life” isn’t just a motto – it’s a standard that is applied to every product and feature that Memeo creates. This user-centric focus is why our products are used by 16,000 companies in 150 countries and 10 different languages as well as bundled with world-class partners such as Buffalo, Seagate, Toshiba, and WD. For those of you who are using Memeo products, we appreciate your support. For those of you who aren’t, I personally invite you to take the time to try some of our products and see for yourself.